Clik here to view.
Steve Rubel of Edelman on Social Media, Marketing & Measurement
Steve Rubel, of Micropersuasion and Edelman fame, was nice enough to include Jenerous (back in our marketingmonger days) in his social media tour. We chatted about how social media, specifically about...
View ArticleClik here to view.
Richard Edelman on the Future of Public Relations in a Social Media World
Wow.I just had a phenomenal conversation with Richard Edelman of Edelman PR. It was great. We chatted about blogging, why the social evolution of the web is the great equalizer for PR, and more.He...
View ArticleClik here to view.
Peter Blackshaw of Nielsen Buzzmetrics on Social Media
I finally tracked down Peter Blackshaw from Nielsen Buzzmetrics today and it was more than worth it. Pete has a unique viewpoint on social media from his position at a, if not THE, leading consumer...
View ArticleClik here to view.
Jen McClure talks about The Society for New Communications Research
For my 28th podcast, I was happy to chat with Jen McClure of The Society for New Communications Research. Jen is a veteran of the PR world and the Society is a leading source of ideas and debate on the...
View ArticleClik here to view.
Shel Israel of Naked Conversations on PR in the Age of Social Media
Naked Conversations is one of those books that you can't go 15 minutes in the blogosphere without tripping over. Coauthored by Shel Israel and Robert Scoble, it gives some great advice to bloggers new...
View ArticleClik here to view.
Jack Serpa of Delahaye chats about Measuring Public Relations
Marketing is under constant pressure to measure its value. PR is too.For my 55th podcast, I sat down with Jack Serpa of Delahaye, a leading media and reputation measurement firm to learn how they...
View ArticleClik here to view.
Phil Gomes of Edelman on Social Media, PR and Research
Public relations is one of the fields that will certainly be most affected by social media. Rather than working with a handful of media outlets, PR pros now must also deal with the millions of blogs,...
View ArticleClik here to view.
John Cass of IMO Wireless on Corporate Blogging
John Cass of IMO Wireless, my 12th interview and one of the first people to believe in my 1,000 podcast project enough to spend some time with me, has recently written a great book (JohnCass.mp3read more
View ArticleClik here to view.
Lois Kelly of Foghound Communication on Going Beyond Buzz
As social media and word of mouth marketing slowly mature as disciplines, I'm glad that more and more people are writing books on the subject. Because as much as I love the stream of consciousness info...
View Article
